A £3.2 million face-lift of the Embassy Centre in Skegness has just been completed.  The revamp has changed the face of the seaside resort's foreshore with £1.2 million from the European Regional Development Objective 5b Fund and £2 million from East Lindsey District Council.

The development saw the demolition, re-design and re-building of the old 1930s-style Embassy frontage, whilst the theatre which stands behind it was preserved.

The old outdoor swimming pool to the rear of the theatre was also demolished and replaced with a new 200 space car park and outdoor pool with chalets has been constructed to the side of the centre.

East Lindsey District Council's Head of Tourism, Arts and Public Relations, Bob Suich, said: "There is tremendous interest in the three units.  We've made no secret of their availability, but it wasn't until the building work was completed that we had something concrete to show people."

The district council's principal valuer Stephen King said the council used aganets Hodgson Elkington in Lincoln to market the property.

Mr King added: "We've asked Hodgson Elkington to act on our behalf to market the car park next to the Embassy Centre which had been offered as a redevelopment site to bring tourists from our catchment areas to the town."

The Embassy Centre development is one of the final phases of the foreshore regeneration programme which began five years ago.

Further information from:-

Chris Hodgson
Telephone: 01522 512232