A new £1 million Litten Tree pub catering for businesspeople and families during daytime and younger people by night has
opened at the new £3.2 million Embassy Centre in Skegness.

The pub described as "modern in a traditional style" by Martyn Parry, S.F.I's director of marketing,  has created up to 40 new full and part time jobs.

The new concept "chameleon" pub provides relaxed, informal dining by day targeted at businesspeople and families and a mixture
of food, drink entertainment and dancing by night  targeted at a younger clientele.

"The Embassy Centre scheme is now extremely well anchored by S.F.I who are an excellent operator and we are now
extremely confident that other appropriate occupiers will soon come forward. We have had a number of serious enquiries for the
two remaining  units each providing between 3,00 and 5,000 sq ft of space with additional basements.These benefit from direct access from the Grand Parade frontage allied to linkage in  to the Embassy foyer," said Hodgson Elkington partner, Stephen Bradford.

The Embassy Centre, on Skegness sea front developed with £1.2 million from the European Regional Development Objective 5b Fund and £2 million from East Lindsey District Council, has changed the face of the resort's foreshore. The main auditorium seats up to 1,000 people in conference style and up to 1,158 for concerts.

"The  Centre, which has a 200 space car park,  is established as a regional attraction and in excess of three million people visit during the holiday season in addition to 54,000 local people who
live within 20 minutes drive," added Mr Bradford.

The development saw the demolition, re-design and re-building of the old 1930s style Embassy frontage, whilst the theatre, which stands behind it, was preserved.

Further information from:-

Paul Croft
Tel: 01427 788319